Growth Strategy Consulting
Find the growth options that suit your business, test them against your capacity and choose the ones worth backing.
Learn about Growth Strategy Consulting
The BCG growth share matrix is a well known strategy tool for deciding where to put your money and effort. Dado Achievers applies it to the products and services of small and medium businesses, with the work delivered online.
Each product or service is placed on a grid by how fast its market is growing and how strong your share of that market is. The result is a clear picture of what to grow, what to protect and what to rethink.
Deciding which products and services deserve more investment
Most businesses spread time and money across everything they sell, even though some lines earn far more than others. Without a clear view, the strongest opportunities can be starved while weaker ones soak up effort.
A growth share analysis makes those trade offs visible, so investment decisions are based on evidence rather than habit.
The four quadrants of the growth share matrix
- Stars: high market growth and strong share, usually worth further investment
- Cash cows: lower market growth but strong share, often the steady earners that fund growth elsewhere
- Question marks: high market growth but weak share, needing a decision to invest or step back
- Dogs: low market growth and weak share, candidates to fix, reposition or retire
- A recommended action for each product or service, based on where it sits
How the growth share analysis is done
List the portfolio
We agree which products, services or business lines to include.
Gather the numbers
We collect your sales figures and the best available information on market growth and competitors.
Build the matrix
We place each item on the growth share grid and test the results with you.
Set the actions
We agree where to invest, where to hold and where to step back, and how to measure progress.
Linking the matrix to your growth plans
A growth share analysis works hand in hand with growth strategy consulting and market expansion planning, showing which offers to push into new markets.
It also complements a SWOT analysis and an enterprise review, which look at the business as a whole rather than product by product.
Related services
BCG Growth Share Analysis often works best alongside other services. These are the ones clients most often pair with it.
Enterprise Review
A structured review across your whole business, from strategy and customers to operations, people, systems and finances.
Learn about Enterprise Review
SWOT Analysis
A facilitated SWOT session that tests and ranks your strengths, weaknesses, opportunities and threats, then turns them into actions.
Learn about SWOT AnalysisTalk to us about BCG Growth Share Analysis
Send a short enquiry and tell us about your business and goals.